Instead of having your members pay subscription fees every month, charge them just once to get a lifetime membership. And instead of you sending new content every week or so, you stock the membership site upfront with an assortment of niche-relevant content into the site, including ebooks, reports, videos, audios, software and other tools and resources.
You get the best benefits of a regular membership site, such as a growing customer list that you can email again and again with your backend offers. You get to impress these customers by giving them an amazing amount of high-quality content.
And yet you get the benefit of doing all the work upfront… without the need for ever touching the site again.