If you blog to reach amazing heights in the search engines you might be interested in this particular post about building link clusters. Link clusters are site wide links that point from older posts to newer ones and vice versa.
Before you start out, you will first need to know which keyword you actually target. It could be a common two word combination like “Internet marketing” or “social media” or it could also be a long tail like “how to learn social media”.
From my own experience it is always better to target the long tails related to your primary keyword first. For example, if you are a consultant, you might find that it is very hard to rank high for this particular keyword since there is heaps of competition.
As a matter of fact the keyword consultant shows around 9,927 daily searches according to WordTracker.
As you can see, there are actual long tails that receive higher searches than the actual main keyword itself. For example “party games for consultants” gets over 500 searches a day.
A quick search on Google reveals over 95 million competitors.
It is near impossible to compete for this keyword before we build some strength to our pages and to do this you can target the long tails first. So instead of targeting consultants, use one of the related long tail keywords to write a highly SEO’ed keyword rich blog post and wait until it ranks on Google’s first few pages.
When it does, start building link clusters from other posts to the one that is ranked. Only do 5 optimizations max (which means don’t edit more than 5 posts to point to any particular strong ranking post) as you want your clusters to look natural. Google actually likes sites with strong site wide links as this tells the spiders that there is tons of related information to be found.
If you do this weekly, you’ll soon see your blog starting to climb your rankings all over the place. The higher your related long tails rank, the better your main keyword will eventually rank too.
Anybody can do this, it just takes a bit of discipline. I use a simple spreadsheet to keep track of the terms I have optimized so far, when I have done this and where I ranked on Google at the time. This gives me an accurate overview at any time and if I have some spare time on my hands I can simply go in there and do a bit of cluster building.
Hope this helps some of you.