Now before you click off the page thinking that passive income is just some hype dreamed up by Internet marketers to sell more courses, consider this:
The real definition of passive income is not money you don't work for, but money you work for once, and get paid over and over again.
For example, when you write an ebook, you work really hard on it for weeks or maybe months, but once it's complete, those sales that come in are "passive." Put that way, I think you'll agree that passive income is an option no matter what industry you're in.
The only question is, then, how can you put this powerful income generating strategy to work in YOUR business? And here's where a lot of coaches get it wrong...
Quality Trumps Quantity Every Time
We've all seen the coach or infopreneur who seems to have dozens of products available all the time. It's a confusing mish-mash of options that - rather than increasing sales - actually dilutes the overall message.
You don't have to have lots of options. You just need one. Your signature product. In this case, your online program.
This is the key to your passive income dreams. It's what will grow your audience, increase your market share, and increase your profit margin.
And it will do it all without you having to work a gazillion hours continually producing more and more products.