In this tutorial you are going to learn how to keep coming up with new ideas for creating content that you can write and blog about on your site.
You are also going to learn how to create great content that will keep your readers interested in learning more about you and your business, and coming back for more!
At the end of the tutorial we’ll also share with you a simple, yet highly effective plan of action for creating and adding fresh new content to your blog on a regular basis.
Adding new content on a regular basis is one of the secrets of growing your presence successfully online and getting ahead of your competitors. You will learn an effective system for doing this … even if you are too busy to blog!
Watch the videos below and then complete the step-by-step tutorial to learn more about creating great content for your WordPress site …
Video: Content Creation – Part 1
Video: Content Creation – Part 2
Business Blog Content Writing Tips
If you already have a WordPress blog or website set up, then there are only two main hurdles that you need to overcome:
- Knowing what to “blog” about
- Getting past the idea that you are just “too busy” to write and publish content on your site on a regular basis.
Both of the above are the most common reasons given by most people for not getting started blogging, and both can lead to failure through inaction.
The great news, is that if you are willing to learn how to overcome these two main challenges, your business will grow and you will have an edge over your competitors, because this is what is also stopping them from growing their presence successfully online.
Here, then are some great tips to help you start blogging about your business successfully:
Tip #1 – Everyone Is Also “Too Busy” – Just Get Started!
We all have only 24 hours a day … and guess what? Everyone is already using every single one of those 24 hours!
Think about all the extra time you would gain if you run a business where you normally spend a few hours each week answering questions from prospects and customers, and you then spent only one hour a week adding posts to your site that fully answer those questions, and directed your prospects and customers to your site, instead of spending your valuable time on the phone answering the same questions over and over again.
Avoid making the common mistake of thinking that you will do things when you have “spare time” (who has time to spare?) Instead, find that extra hour or two each week to add content to your site that will help you grow your web presence and leverage more of your time.
Tip #2 – You Don’t Have To Be A Writer
Most business owners have no difficulty talking about their business to others in social situations, special functions and industry or networking events.
In fact, if given a chance, most business owners can easily talk for hours on end about their business to anyone who is willing to listen.
In essence, all you are doing when you are blogging, is talking about your business in writing.
You don’t have to be a writer to publish content online about your business.
Just write as if you’re having a “one-on-one” conversation in a room with a potential prospect or your ideal customer.
If you focus on educating people about the benefits of your business and the problems that your products and services can help to solve, you will be training visitors to become better customers and build your authority online as the expert in your field.
Tip #3 – Write As You Would Normally Speak
You don’t need to be clever or entertaining – just write as you would speak to someone about your business. For example, pick a common problem that many of your customers seem to experience before choosing to buy your products or services and address that problem in your blog post.
Talk about the benefits and advantages of your solution. Give your readers some insider tips to help make the buying decision easier. Let them know what results they can expect after buying from you. Show them how much support and training is available if they need help.
Just be yourself and write in a conversational tone. Imagine how you would speak if you were engaging in a one-on-one conversation with a very happy (or an irate) prospect or customer, and write your imagined conversation down into a plain text file, then save it.
Tip #4 – Find A Writing Style For Your Blog Posts And Articles That Feels Authentic And Natural To You
Once you get used to blogging about your business and have enough data to be able to start measuring your results and assessing your general readership, you will find a structure and style that works best for you.
For example, you may discover that you have a natural knack for providing unbiased product reviews and comparisons, and that visitors and potential customers are gravitating towards your site for advice backed by solid research before buying.
Or, you may discover that you really like to engage with your readers through interactive areas of your blog like the comments section. Or maybe, your posts provide great answers to Frequently Asked Questions (FAQ) for your visitors, and these help to reduce the time that prospects are spending in pre-purchase research, which may be taking up your and your staff’s valuable time.
Whatever you discover works best, it’s good to establish certain principles in the way you structure your content early on.
Tip #5 – It Doesn’t Have To Be Written By You
The content on your site doesn’t have to be written by you! There are a range of options available for content creation, including:
- Guest Blogging
- Content Curation
- Authority Publishing
- etc …
These methods will be covered in more detail in future tutorials and blog posts.
Blog Content Creation: Getting Started …
The simplest way to create an article for posting to your WordPress site is to write it in a plain text file (e.g. notepad), and then save it to your computer.
Don’t worry about formatting or editing at this stage. Just write.
When you are ready to post and publish what you have written, simply open your text file, then copy and paste it into the blog post content areas.
Your Post Title
- Keep the title of your post brief (no more than 7 – 10 words) and to the point.
- Try to include your main keyword in the title.
- Aim to make your title as compelling as possible, in order to attract the readerís interest.
Below are some examples of post titles and post title ideas to help you get started:
- How To Avoid Getting Ripped Off When Buying A Used Vehicle
- Top 10 Property Investment Buying Tips For First Time Investors
- Leasing Fitness Equipment – 7 Common Pitfalls To Avoid
- 5 Essential Things To Look For When Shopping For Baby Products
- Marriage Counseling – A Basic Guide For Beginners
- How Pet Aromatherapy Can Improve Your Best Friendís Health
- Remodeling Your Home – 5 Guaranteed Ways To Save Money
- Buying Organic ñ Why It May Not Be The Healthiest Option For You
Video: How To Write Effective Post Titles
Your Post Content
For best results, we recommend writing 500-700 word (4- 5 paragraph) posts and articles that focus on one or more of the following areas:
- Educating your readers
- Informing visitors about the value of your products or services
- Providing benefits, useful tips, training, or references to valuable resources about your business, industry, passion, or field of expertise
- Delivering honest product recommendations, reviews and comparisons
- Highlighting controversial issues that require and encourage further discussion,
At the end of your post, you should always include a link or call to action in the closing paragraph that requires visitors to take an “actionable” step that will help you move your business forward.
For example, you could ask visitors to take any of the following action steps after reading your post:
- Asking visitors to visit the ordering page of your website, or e-commerce store
- “Liking” your post or subscribing to your Facebook page
- Watching a video or subscribing to your YouTube channel
- Following you on Twitter
- Connecting with you on LinkedIn or Google+
- Going to your newsletter sign up page
- Visiting the site of a recommended supplier via an affiliate link
- Accessing additional resources on your website
- Subscribing to your updates list for more information or training tips
- Taking advantage of a special offer
- Downloading a FREE report
By providing useful content to your readers and delivering massive value on a regular basis, you will position yourself as an expert in your field, and build trust and a regular, loyal readership. Once authority and trust is established, you will find people responding more positively to your recommendations and your offers.
Here are some of the basic principles of good business blog copywriting:
- Use your main keyword in your title and create an engaging title. You want your post titles to catch the eye of visitors who are browsing your site and get them to read the rest of your post.
- Make your post educational and informative for readers. Try to avoid blatant self-promotion and focus on giving your readers value instead. The more value you provide to your blog readers, the more trust, confidence and authority you will build with them and this will greatly improve the reputation of your business online. Great posts also get shared around the web, giving your business and site additional exposure. Consider adding content sharing features to your blog to make sharing and bookmarking of posts easy for visitors.
- You can publish posts any size you want, but generally posts and articles with a minimum of 500-700 words (4-5 paragraphs) work very well for human readers and search engines.
- Make sure you use the main keyword and keyword variations you want to rank well for in your post. SEO experts recommend introducing your main keyword in the first paragraph and using it as a bold hyperlinked anchor text (i.e. link the keyword to a different page on your site that is relevant to the keyword, e.g.: blogging for beginners.)
- Don’t stuff keywords in your content. Search engines like Google are very savvy to this trick and may penalize you for “keyword stuffing”. Use your keywords appropriately and in the right context and you will do well with both your blog visitors and search engines.
- Always have a “call to action”at the end of your post. You want to inform and educate your readers about an aspect of your business, and then direct them to a desired outcome, such as subscribing to your newsletter, contacting you via your site’s contact form, filling in a survey, adding an item to your shopping cart, etc …
What To Blog About
So, what can you write about? Here are some great ideas for articles and information you can post to your blog (the list below should keep you going for a while):
- Latest news about your industry
- Latest news about your business
- Latest news about your suppliers / vendors / channel partners
- Product / Service tips (how to spot quality, how to avoid paying too much, ìThe 5 things you need to know before you buy XYZ product, etc ..)
- Explain the benefits of your products (focus on one product or product line at a time)
- Product / Service features (explain what the features mean and help customers choose the best value for money)
- Provide product or service reviews
- Provide product or service comparisons with other well known brands / leading competitors (you can keep the brand names and companies anonymous by talking about the features that ëBrand Xí or ëCompany Yí have which are popular and how your products compare)
- Provide third-party information your customers would find useful, educational, informative, entertaining, etc. (e.g. something you just read about in an industry publication or saw in the news)
- Provide a product training information series
- FAQs (Publish the questions you get asked the most and answer these online)
- “How-To” tutorials (in written form, audio recordings, podcasts, videos, or a combination of all of these).
- Explain how your products, services or solutions helped others to solve problems, save money, save time, etc …
- Publish customer stories and testimonials
- Profile your best customers (works well if you sell to other businesses)
- Profile members of your team (helps to build a sense of familiarity with your visitors)
- Profile your best suppliers
- Special offers, competitions, prizes and giveaways
- New product releases, new range of products, etc …
- New things coming soon to your business
- Product recalls (e.g. industry-wide recalls)
- Customer service information (e.g. explain how to ship product back, refund policies, etc.)
- Links to resources and information your visitors and customers might find useful
- Top 10 lists
- ì5 Things You Should Know About [insert your solution here] Öî
- ì5 Things To Beware Of When Buying [insert your product here] Öî
- etc …
If the above is not enough to get you inspired or motivated, then keep reading for more blog content writing ideas …
Fast Content Creation Formula
You can create an almost endless amount of blog posts using the “fast content creation formula” below that combines your areas of expertise with things like numbers, lists and time periods …
Numbers = 1, 3, 5, 7, 10, 25, etc …
Lists = Top / Best / Worst / Most Controversial / Most Liked / Least Known / Most Hated / Most Beneficial / Most Harmful / etc …
Time Periods = Current / Previous / Next / This Week / This Month / 6 months / 1 Year / 2-3 Years / 3-5 Years / 5 – 10 Years / etc …
- 5 Practical Things You Can Do This Week To Overcome Insert Topic Here At Work
- 10 Ways To Lose Insert Topic Here Fast
- 7 Controversial Methods For Achieving Insert Topic Here
- 10 Least Known Innovations That Changed Our Industry Forever
- Insert Topic Here: Myth or Fact? The 7 Myths About [Topic]
What You Can Write About – Content Writing And Blogging Ideas …
- How does your industry compare with others? What are the similarities or differences? What can other industries learn from yours?
- Describe (3 / 5 / 7 / 10) ways your industry (has changed / will change) in (the past / next) (6 months / one year / 3-5 years)
- What are some of the (recent / proposed) (laws / legislations / trends) that (have affected / will affect) your industry
- How is your industry (better / worse) now than before?
- What are the top (3 / 5 / 10) recommended resources, books, publications, videos, podcasts about your industry?
- What (recent/popular) movies or books make reference to your industry? How accurate are these references? What are the myths and what are the facts?
- What industry (conferences / events / seminars / workshops / training courses) have you attended recently? What did you learn at these events that you could share with others so they can benefit from your experience?
- What are the key (conferences / events / seminars / functions) that will take place in your industry this year and why should people attend these?
- What are the (best / worst) tips or advice you have been given about your industry? Did you follow these? What happened?
- What is (unique / special) about your industry and why? Why should people get involved in your industry? What kind of people are ideally suited for your industry?
- What (is wrong / needs fixing / needs more attention / needs more funding) in your industry?
- What do most people in your industry know about that we still haven’t discovered or heard about yet? What’s the “biggest” secret insiders don’t want us to find out about your industry?
- What are the best places to (advertise / find new leads / recruit new staff / get more exposure / get free publicity) for your industry?
- Who are the (“superstars”/up and coming stars) in your industry that you would most like to meet (and what questions would you ask them?)
- What should people know about your industry / line of business before deciding to pursue a career in it?
- What should people avoid doing when they first join your industry?
- What’s the (hottest / most debated) topic in your industry right now? What was the (hottest / most debated) topic in your industry last year? What has changed and how has this affected your industry?
- What are some of the comments being made about your industry on Facebook, Twitter, LinkedIn, etc? What’s your (personal/company) view on these?
- Who are the people in your industry that should be followed on Twitter? Create and post a list.
- What new (invention/innovation/application) would completely transform or revolutionize your industry if it was actualized?
- What (new angle / new ideas / fresh perspective) can you bring to an old industry topic, that would (start / reignite) a new debate or discussion?
- Why is x still the best / most effective / most preferred / most widely used way / method / option / choice for doing y?
- Create a fun / exciting competition, challenge, poll, or survey and post about its progress and results.
- Create lists about your industry. These can be fun (e.g. “The 25 Lamest Excuses Given By Customers In The X Industry When Asked To Do Y”), or factual (e.g. “10 Ways To Create A Greener X Industry”)
- Create charts that explain industry processes in simple terms
- Create a list or glossary of common (acronyms / jargon / terminology / funny expressions) used in your industry and explain what these mean in simple terms
- Create videos, infographs, reports, lists, memes about your industry and post these on your blog
- Interview / profile a successful person / leader / rising star in your industry
- Transcribe or publish a presentation / talk / speech you recently made, or a conversation you recently had with [person] about [topic]
- Subscribe to Google Alerts / search for relevant press releases and news about your industry and write about that.
- What does Wikipedia have to say about your industry?
- Comment / provide a summary or opinion about anything newsworthy about your industry
Your Business / Company
- Share interesting facts about your company history. How did your business start? Who started it? Where was it started? Why was it started? How did you learn to do what you do? What challenges did you face in the beginning? How have things changed from the past to the present day?
- Elaborate on your Mission, Vision, Goals, Values and Principles. What are the main areas your company focuses on? What strategies and objectives are you currently pursuing? How does this translate into practise? How are investors, shareholders, members, customers currently benefiting from your past / current decisions?
- Describe your company culture and what you like best about it.
- What makes you different / better than your competitors? Why?
- Publish your recent press releases or any interesting news that you or others have published about your business.
- How are you contributing to the community? What worthy causes do you support or plan to start supporting? What awards have you won? What awards do you plan or hope to win?
- How are you using Social Media / Facebook / Twitter / LinkedIn / Google+ to grow your business? If you’re not using social media, why not?
- What are your most successful marketing / sales / branding campaigns? What social media campaigns, viral videos, advertising campaigns, memes (online quizzes, surveys, pictures with funny captions that get shared around the internet) have you seen recently that attracted your attention? Why? What can you share about these that could help others?
- What style of management do you use? How does that make you more effective at responding to customer needs / adapting to changes in the market?
- Analyze your statistics, see what kind of searches visitors are entering in search engines to find your site, then either create content or invite guest bloggers or authors to contribute articles on your site about specific topics your readers want to learn more about.
- What is your company’s favourite team-building / corporate / customer event? What do the people who participate in these learn? Can you share actual feedback from participants?
- Post videos and photos of your company events, functions, parties, workshops, training sessions, get togethers, team-building activities, etc. with descriptions and explanations for your readers.
- Give people a video tour of your premises / office / facilities.
- What questions are people asking on forums and on Yahoo! Answers related to problems or challenges that your business can help to solve?
- What are the main challenges in your business?
- What mistakes have you made, how did you correct / rectify / address these, and what have you learned from this experience?
- What are the problems or issues you most often get asked about by customers, or objections your salespeople hear most frequently from prospects? Turn these into FAQs
- What tools and resources does your business use to deliver superior customer service or quality products and services? (You don’t need to give away trade secrets – just talk about the benefits that your tools and technologies deliver to customers!)
- Why should site visitors join your Newsletter or subscribe to your Updates? Give 3 to 5 reasons.
- Who are your best suppliers / vendors / channel partners / customers? Can you profile or interview them? Can you provide actual case studies and feedback of their experiences doing business with you?
- Use your WordPress site “Commenting” features to educate other visitors further about your business when replying to comments left on your site.
- Provide an end of week / end of month / end of quarter “round-up” of events.
- Share what’s coming up next for your company, new developments, exclusive announcements, etc.
Your Products And Services
- Write about the unique advantages / properties / benefits of using your products or services. Why are your products or services superior? How are your solutions different from those of your competitors?
- Give 5, 10, 25 or 50 reasons why people should use your products or hire your services. Explain the benefits of being a customer of your products or services.
- Create video tutorials showing customers how to use your products, or videos that show you performing services for customers (e.g. event management, restoration services, etc …)
- Create charts, infographs, videos, diagrams, lists, etc … that explain in simple terms how your products or services work, or how they can help to solve a complicated issue or a difficult problem for users
- Provide tips on unusual, innovative or “out-of-the-box” ways to apply your products or services that most users may not have thought about and advanced tips for users.
- Describe the most common type of problem users in your market experience and how your product or service helps to (address / eliminate / overcome / reduce) this problem.
- Turn your customer support emails or phone calls into FAQs.
- Create a list of your most popular products or services and link to their URLs
- Create a list of your most frequented, visited posts and pages.
- Become an affiliate reseller of complimentary products and services to those that you offer and promote/review these on your site.
- Publish a special tip or free gift for your Twitter followers, or newsletter subscribers only.
- Explain how customers can get free stuff, special discounts, exclusive offers, etc.
- Ask for feedback and then reward or give stuff away occasionally to customers or site visitors who post the best feedback, testimonial, comment or idea on your site, or make the best suggestions for improvement.
- Write about the new products or services you are about to release and how these will benefit users.
You And Your People
- Share information on your blog about your hobbies, passions, achievements, the causes you support, likes, dislikes, etc. and encourage your colleagues and staff members to do the same.
- Share your successful strategies and tips with others. Some examples are: how you achieve personal goals, how you remain productive working from home, how you maintain work & family balance, stay fit / healthy / motivated / positive / focused / organized, how you come up with new ideas, how you translate good ideas into actions, tools, resources and apps that you can’t live without, etc …
- Share your best / fun stories, and recent insights or observations
- What books / audiobooks / music are you reading / listening to right now. Would you recommend these? Why? Why Not?
- What restaurants have you recently discovered or events have you attended that you would recommend to others?
- Describe a time when something went terribly wrong and how you overcame / got through it.
- Introduce the members of your staff (especially new members) and put a spotlight on your (best / most active / most trusted) customers / vendors / affiliates / suppliers / channel partners / blog commenters, etc …
- Build a user community on your site and post questions regularly, then let your community answer it.
- Provide written and video testimonials of real satisfied customers.
- Post your social media URLs and explain how customers and visitors can connect with you online.
As you can see, there are so many things to blog about in your business and share with your online audience.
In fact, everything you can say about your business, you can blog about!
Think about this
If you take action and start publishing content about your business on your blog, you will already be ahead of many of your business competitors.
a) Most of your competitors are stuck with static websites that they can’t easily update
b) Most business owners are just ‘too busy’ to work ‘on’ their business, because they spend all of their time working ‘in’ their business.
By the way … if you’re just too busy to work ‘on’ your business, then you need to get yourself a copy of Michael E. Gerber’s classic business book: “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It“. It will change the way you approach your business.
Your WordPress Blogging Action Plan: The 5-Step Formula
We’d like to share with you now our secret ì5-step” action plan formula for growing your business with a blog … even if you’re just flat out too busy!
- Create an ‘ideas folder’ in your computer or mobile device for storing article ideas. Use the title of the post or article you have in mind as the title of the document. Develop a habit of regularly adding ideas to your “ideas folder.”
- If you can’t or don’t have the time to write the articles yourself, consider either assigning the task to one or more your staff members, or outsourcing the content creation to freelance writers (see below for resources that will help you do this).
- Set aside a specific time each week to write (or outsource) a batch of posts or articles and schedule them to be posted on your blog at intervals of every 2 – 4 days. Give yourself at least 1-2 hours per week.
- Remember that you don’t have to be a writer to write great content for your blog. Just write exactly as you would speak if talking to someone about your business. Keep the tone conversational and focus on writing your content as if you are talking to just one person (e.g. your ideal prospect or customer)
- The important thing is to create and add new content to your blog consistently. Ideally, you should be publishing 1-2 articles or posts a week. If you can’t, then even once a fortnight is great, as long as it is done consistently.
Develop a regular routine of posting content to your blog and your site will not only attract more visitors, but they will get to know, like and trust your business more … a sure recipe for business growth and an increase in sales!
Writing Business Blog Content – Your Options
When it comes to writing the actual content for your business, company, or corporate blog, here are your main options:
- Option 1: Write the content yourself.
- Option 2: Rewrite existing content and make it unique.
- Option 3: Outsource the writing to professional writers or article writing services.
- Option 4: Invite guest authors or bloggers to post content on your site.
Let’s take a look at each of these options in more detail:
Option 1: Write the blog content yourself
This is the option that will get you the best results in terms of readership loyalty and conversions.
Blog posts written by the owner of the business or blog / web site (or anyone else who cares as deeply about your business as the owner) typically come across as being naturally sincere and more authoritative. The writing also tends to include many industry-related terms or phrases (i.e. jargon), which works great for both readers and search engines.
An effective content writing strategy you can use if you decide to write your own blog content, is to follow the A.I.D.A. principle.
A.I.D.A. stands for:
Attention – Get your reader’s attention with a headline, or in this case, the title of your post and make sure to use your main keyword in the title as discussed earlier. For example, an article about Content Management Systems (CMS) might be entitled “Content Management Systems – Avoiding The 5 Most Common Mistakes Made When Choosing A CMS For Your Business.”
Interest – Help your reader maintain interest in your post by writing about things that relate to them and their situation. This could be issues, problems, frustrations, benefits, challenges, etc. that are commonly experienced by people who need your products or services.
Something that all experienced and successful sales copywriters know, is that people will read extremely long sales letters and remain keenly interested, as long as the subject of the sales letter is all about them (i.e. the prospect) and how they are going to benefit if they buy and use the products or services.
Desire – Once you learn how to create compelling and engaging content that interests and helps your readers, the next step is to create a desire for your readers to take action. For example, you can write a detailed and interesting review of the top products in your business category and then let your blog readers know that there is no need for them to continue looking around, because your solution, product or service is the cheapest, best, most cost-effective, most robust, best supported, best value for money, etc … (if it isn’t then don’t exaggerate, just focus on the aspect that makes your solution better than your competitor’s and try to create a desire based on that fact – e.g. you deliver locally, free shipping, etc.)
Action – Once your reader is interested and has a desire, it’s only sensible to direct them towards an action that will benefit both them and you. Be very specific about the type of action you want your reader to take after reading your post, and focus on one action only, whether it’s clicking a “buy” button, filling in a newsletter subscription or contact form, watching a video, filling in a survey, etc …
The A.I.D.A. principle is not very effective when used to create your own blog content, and it is also important for the other options we’re discussing here, so be sure to familiarize yourself with it.
Option 2: Rewrite Existing Content
If creating new content from scratch is too difficult, the next best option is to rewrite existing content and make it 100% unique. There are several ways you can do this:
Research, Copy, Paste & Rewrite: Do a search online on the topic you want to write about, then go through the sites that come up on your search results and copy and paste information snippets relevant to your article into a text file or Word document. You can source material this way from a whole range of different places, such as government sites, other business websites and blogs, forums, product review sites (e.g. Amazon), audio podcasts, videos, etc. Once you have enough information gathered, don’t simply rewrite the content – use it as a template for providing a fresh angle on the topic and creating your own unique content.
Use Content Rewriting Software: Avoid using “automated” software applications and content rewriting scripts that promise to deliver you better search engine rankings, but only end up creating garbled and unreadable rubbish for real human readers.
There are great software programs available that help you save time in the process of researching and gathering content from various online sources, and then allow you to intelligently rewrite and combine the content into a unique and highly readable article.
Buy Quality PLR Articles And Rewrite These: PLR stands for Private Label Rights. What a PLR article service often does, is leverage group buying power by hiring professional writers to write content, then selling a limited number of the same content to members (e.g. 150, 500 or 1,000 copies). For example, if you need Travel related articles, you can become a member of a Travel PLR site, and receive new articles each month on travel-related topics.
You will need to rewrite PLR articles, however, because a number of other members of the PLR site will also own the same content as you. At best, you should review, edit and rewrite as much of the article as you feel is necessary to feel comfortable putting your name on it, and to ensure its uniqueness. At the very least, you should give the article a new title and add your own introduction or rewrite the opening.
Please note: PLR articles can vary greatly in quality, so make sure you check out the supplier thoroughly before you commit to spending any significant amount of money.
If you don’t know where to start, here are some great PLR sites you can check out:
PLR Mini Mart – This PLR site was started by Tiffany Dow, a very successful ghostwriter who has written articles and content for many online business owners.
EasyPLR – This is a very popular PLR site for business owners looking for quality, engaging and informative content to post on their blogs or send in their newsletters, etc. The site makes its PLR content available only to low limited numbers of content-buyers (usually only around 100-150 per PLR pack) and uses teams of professional writers to create niche-specific content. You can buy content only for the topics you need.
All Private Label Content – This is another great PLR site that allows you to buy specific content packs on the topics you need, or become a member of specific niches.
Option 3: Outsource Your Article Writing
The last option to consider is outsourcing the writing of your blog content to professional writers, experienced freelance writers, or using professional content creation or article writing services.
When outsourcing to freelance or professional writers, you can look at online services like Elance or Freelancer. These sites let you post a project and freelance writers then bid for the work. You then hire the writers and manage the process, or sign on with a service that manages the writers and the content creation process for you and charge you a nominal fee for the content they produce on your behalf.
Some of the pitfalls to watch out for are:
- Writers that are inconsistent with their turnaround time (e.g. from time of request to time of delivery)
- People who bid cheaply for the work, then deliver content that is really poor or plagiarized
- Spending a lot of time recruiting new writers to replace the bad ones you hired.
- Learning how to manage the outsourcing process (you can end up becoming an article-writing manager, which is not something you really want to do).
If you don’t know where to start looking, here are some established article-writing services we recommend you check out:
Articlez – This article writing site also uses 100% American sourced writers while offering a competitively priced service when compared to other content outsourcing options and quick turnaround times on content delivery. You can create a FREE account and purchase content as you go.
TextBroker – This service provides unique, customized content for articles, blog posts, travelogues, product reviews, press releases and more. Incidentally, if you plan on using the TextBroker article-writing service, we recommend you also check out the WPTextBroker plugin, which allows you to order articles and receive ready to publish content for your blog directly from your WordPress administration panel.
The above services will manage and audit the writers on your behalf and provide a reliable turnaround time. All you have to do is submit the work to be done and they will handle the rest.
For other outsourcing needs, there are a number of sites like Fiverr that lets you hire people to do things for you for $5.
NOTE: No matter how good the writing is, you should always review the content to make sure it’s exactly what you want to send out to your readers. It’s not uncommon when using professional writing services to find you need to make some tweaks and adjustments to your articles to ensure quality.
Option 4: Invite Guest Authors To Post Content On Your Site
Another option you have for getting content added to your site or blog on a regular basis is to allow other authors to post on your site.
WordPress allows you to specify different roles for your registered users. Depending on the role you assign, users then have certain privileges and access to restricted parts of your site.
By assigning different people the role of ‘author’ for example, they can post content to your site, but not access any of your siteís administration features.
Next Step – Getting Started
The best way to start is to take action.
Let’s do this now. Open up a new text file on your computer, or grab yourself a pen and a notepad or sheet of paper, and write down 10 blog post ideas that will help you grow your business.
Do it now. Write down …
- Product Post Idea
- Company Post Idea
- Industry Post Idea
- Event Post Idea
- Customer Tip Post Idea
- Reseller Training / Customer Service Post Idea
- What Area Of Your Business Could You Educate Prospects About To Eliminate Objections?
- What Problem Could You Help Others Solve?
- What Solution Could You Review To Help Prospects Buy?
- What Is Your Most Common FAQ?
- Other Idea For Content
Have you written down at least 10 post ideas for your blog? Great!
As stated earlier, commit to posting 1-2 articles every week on your site. Spend 1 hour or less on each post (it gets really easy to do this and the content will just flow out of you once it becomes a regular habit).
If you can’t commit to writing 2 posts per week, then even posting new content to your blog once a fortnight is great, as long as it is done consistently. By investing just 2 hours a week, you will be working ‘on’ your business and you should start to see some positive benefits in a very short time.
Some Last Thoughts For Business Owners …
Instead of answering the same questions about your business over and over again every time you meet a new prospect or someone who is interested in your business, you can simply create a page on your site that answers this question and refer people to it.
Use your site to provide FAQs, address sales objections, add videos to demonstrate how your products work, offer readers a downloadable report with more information, and much more.
As you practise referring people to your helpful posts and pages, less and less of your valuable time will be used by people who are just ‘curious’. You will be educating prospective customers to do “research” in their own time, and to contact you when they are more ìseriousî about doing business with you (i.e. when they have moved from being suspects to being prospects.) Your time can then be spent working on other areas of your business that need your attention, or that offer a more profitable return on your investment of time and effort.
We hope you have found this information useful and we wish you great success blogging about your business!